I found myself thinking tonight about risk in design. So often specs get written around what a designer already knows will work.
This came to me as I was hanging out at the Forma Lighting USA showroom in Chelsea. Forma is a company with deep European roots. They make interesting innovative fixtures which they are slowing introducing to the US.
But, specifying a company like Forma would be a risk for the lighting designers. So my question is when do you decide to take the leap?
I don’t have a complete answer right now (I am walking home from the train) but I think it comes down to three things:
Totally unique feature set.
Trust in the reputation of the manufacturer
samples, samples, samples
Thoughts? What would make you take a risk on a new company?